Empowering Experiences: Driving Accessibility in Tourism
Empowering Experiences has successfully supported multiple clients in securing the Access Starter Grant from the Queensland Government, Department of Tourism and Sport. This initiative helps Queensland tourism and event operators enhance their understanding of accessibility opportunities, improve visitor experiences, and strengthen inclusive service delivery.
As part of this initiative, Empowering Experiences provided specialised training through the Accessibility and Inclusion Capacity Program to staff at Hook-a-Barra, Bundaberg Distillery, Great Keppel Island Hideaway, and Keppel Konnections.
The Business Case for Accessibility in Tourism
A 2018 Tourism Research Australia survey found that 86% of respondents identified “Better Staff Training” as the key requirement for improving access to tourism activities for people with disability.
Our Accessibility and Inclusion Capacity Program equips tourism operators with the knowledge, skills, and confidence needed to serve the 1 in 5 Australians living with a disability. Pre- and post-training survey data demonstrate significant improvements in staff competency, ensuring a more inclusive experience for all visitors.
This tailored program covers essential topics such as:
- Introduction to Accessibility and Inclusion
- Providing Accurate Accessibility Information
- Delivering Inclusive Customer Service
Creating Lasting Change: Accessibility Assessments & DAIPs
Beyond training, Empowering Experiences conducted Accessibility and Inclusion Site Assessments and Website Reviews for High Valley Dawn Permaculture Farm and The Salty Lime Co, delivering comprehensive Recommendation Reports. These assessments identified opportunities to enhance accessibility across infrastructure, digital communication, and customer service.
We are also developing Disability Access and Inclusion Plans (DAIPs) for these businesses, providing a strategic roadmap to eliminate barriers and foster inclusivity. These DAIPs will outline actionable steps, timelines, and accountability measures to ensure effective implementation.
Why Accessibility Matters for Your Tourism Business
Accessibility improvements aren’t just about compliance—they present a significant business opportunity. Studies show that enhancing access and inclusion can increase tourism revenue by up to 20% by attracting more customers with disabilities and their families.
Take Action Today
Is your tourism or event business ready to enhance accessibility, expand your customer base, and create an inclusive visitor experience? Empowering Experiences can help you:
- Conduct a thorough Accessibility and Inclusion Site Assessment
- Provide a detailed Website Review and Recommendations Report
- Develop a customised Disability Action and Inclusion Plan
Let’s work together to unlock the full potential of accessible tourism. Contact us at consulting@empoweringxp.com to get started today!
